Once an audience is in place there are many ways to monetise it. There are ten different revenue streams that can be born from an existing audience, ranging from e-commerce and memberships to event sponsorship.

This is the key underlying strategy that we are using. Proprietary audience development is a comprehensive, collaboration, and cross-channel effort to build audiences that a company alone can access, reducing the dependency on using paid media (advertising) channels.

Having an audience is great, but an ENGAGED audience is what we want. A community of people that love what we do and how we positively affect their lives - being part of a tribe with your brand at the centre This is what we call Proprietary Audience development.

Digital marketing should not be seen as separate from traditional marketing. Digital and traditional marketing fused together IS marketing. Our management team has extensive experience in both of these fields and by putting them together, we can create great campaigns and marketing strategies ensuring your brand is doing something your competitors aren't.

Publishing is in our blood. We have been publishing for 25 years and our Sussex business magazine "The Sussex Business Times" has been running for 18 years before that. Publishing affects us all whether it is online or on paper. Publishing underpins all your content marketing efforts, and content underpins marketing.